Posts tagged gamification

gamification-quiz

Using gamification to expand user participation

June 18, 2011
by Paul Thompson in
Is gamification just a buzz word? Or can it increase customer acquisition and expand user participation? How do you actually use gamification to get more customers? How does gamification work with mobile apps?
player-types

Why do 50 million people a month use Yelp?

May 19, 2011
by Paul Thompson in
Yelp is a US based review site, at position 45 of the Comscore top US sites and in April 2011 attracted 50 million visitors. Internationally Yelp has sites in Austria, Canada, France, Germany, Ireland, Spain, The Netherlands and here in the United Kingdom. Yelp is available in the US and Europe [...]
Four-Square-Cling

Four Square Use Cases

May 11, 2011
by Paul Thompson in ,
In 2006, I was designing a social network product for a mobile content company. One of the key ideas for the social network was to engage the customers by game playing. The particular mobile social network provided cooperative social games marrying content + the users social graph + the users [...]
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