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Posts tagged mobile
Nook Introduced by Barnes and Noble at Mobile Monday
March 25, 2012
by Paul Thompson
in mobile os
Not being very Barnes and Nobley here in the UK, prior to last weeks Mobile Monday presentation by this book seller, I had never heard of a Nook ’Reader Tablet‘. This appears to be the B&N competitor to the Amazon Kindle Fire, based on Android.
Claudia Romanini toldus, that 70% of the millions [...]
Android Fragmentation Not Solved with Ice Cream Sandwich
November 1, 2011
Google announced last year that Ice Cream Sandwich, the latest version of the Android operating system would solve the fragmentation issues in the Android market place. However Android fragmentation worries hit the mainstream news this week when Michael DeGusta announced the results of a report [...]
BBC iPlayer App Now in Australia
September 29, 2011
This is something I always dreamed of when in Australia, access to BBC content! It was so annoying that you couldn’t access the BBC site without some complicated proxy server redirects going on. Now you not only can get (paid) access to iPlayer, you can get in on your iPad and iPhone. Brilliant. [...]
Using gamification to expand user participation
June 18, 2011
Is gamification just a buzz word? Or can it increase customer acquisition and expand user participation? How do you actually use gamification to get more customers? How does gamification work with mobile apps?
Four Square Use Cases
May 11, 2011
In 2006, I was designing a social network product for a mobile content company. One of the key ideas for the social network was to engage the customers by game playing. The particular mobile social network provided cooperative social games marrying content + the users social graph + the users [...]
Sexy Mobile Girls
October 7, 2010
by Paul Thompson
in portfolio
Sexy Mobile Girls was a glamour site aimed at the 18-30 year old Australian male. This brand focussed on moan tones, sexy videos, wallpapers and animations. The styling was aimed at capturing a similar market segment as competitor site girlsgonewild.com
Sexy Mobile Girls was marketed online by [...]
Games On Mobile
October 7, 2010
by Paul Thompson
in portfolio
Games On Mobile was a very popular microsite tarheting the Australian mobile game player market. Games On Mobile had seven games charts including Logic & Strategy, Action & Adventure, Fun, Sports, Famous, Platform Arcade, Puzzle & Board. The best content from Selatra, Gameloft, and Electronic [...]
Monty Python Ringtones
October 7, 2010
by Paul Thompson
in portfolio
Monty Python Ringtones was a niche microsite which promoted the Monty Python brand as the lead in content. The site was targeted at both fans of Monty Python’s surreal brand of humor (featuring classic characters from The Holy Grail’s killer rabbit, to Mr. Creosote, the Upper Class Twit, and [...]
Best Novelty Tones
October 7, 2010
by Paul Thompson
in portfolio
Best Novelty Tones was a ringtones and alerts site created to sell Real Sounds as feature phone alerts. The site contained only non-phonographic content. Best Novelty Tones was aimed at the 14 – 21 year old Australian market, for owners of recent model feature phones.
Best Novelty Tones was [...]
Best Web Tones
October 7, 2010
by Paul Thompson
in portfolio
Best Web Tones was a B2C brand aimed at the Australian market in 2006. BWT contained all of the Best Mobile Tones and Mega Mobile Fun content, based on the current ARIA charts (Urban, Chart, Club, Dance, TV/Film, Country, Rock).
BWT was PPC marketed in Google, the PPC campaign being managed [...]
